Nichefire Backend by Nichefire
Social media, forums, and review sites provide one of the largest data sources for competitor and consumer insights in the world. Even with some of the most sophisticated social listening and analytics tools, marketers and strategists are struggling to optimize the media channels that work and are overwhelmed when they sift through the “noisy” data current platforms provide.
That’s where Nichefire comes in. They use AI to bridge the gap between social listening and insights – without the complexity and exhaustion of boolean keyword searches or training models. Through Their network of data sources, partners, and state-of-the-art machine learning applications, they deliver the most insightful analysis of any brand.
Nichefire Backend Overview
Public social media text data by brand and sub-brand, content and comment text data from :
- Google places
This data is run through Nichefire’s artificial intelligence model to create magnitude based sentiment scoring on multiple dimensions, and “taxonomies” or categories to group similar content and comment text together such as “life events” content pieces or “in-store customer complaint” comment text.